Zahra Jade
2021
We had the pleasure of working with a dreamy lash studio nestled in the hills of Melbourne’s east. The founder, Zahra, envisioned a brand that blended her deep love for the ocean with the grounded beauty of her studio’s natural setting.
To bring this vision to life, we crafted an identity that evokes serenity, luxury, and authenticity. Soft, sun-washed tones and gentle textures nod to coastal minimalism, while organic shapes and grounded design elements keep the experience rooted in place. It’s a subtle balancing act between sea breeze and eucalyptus air, and it works beautifully.
The result is a brand and space that invites clients to slow down, breathe deeply, and indulge in a little vacation-esque magic. Thoughtful, warm, and quietly luxurious, this project was all about creating a sensory experience that lingers long after the appointment ends.
"I had such a beautiful experience working with Skye. She took the time to understand what I wanted for my beauty business and brought all my creative visions to life in a gorgeous brand package. As someone who is not familiar with social media marketing and the creative process behind brand development, I really appreciated Skye's transparency, and inclusivity with the design process. She's incredibly knowledgeable and I'm very thankful for such a positive experience." - Zahra, Founder of Zahra Jade Lashes
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