White Sun Studio
Our collaboration with White Sun Studio marked the beginning of a new chapter. An evolution from Anabel’s previous brand, Beyond Asana, into something more expansive, devotional, and aligned with the depth of her work.
White Sun was born from a clear vision and a deep remembering. Rooted in the Yog-Vedantic tradition, the brand needed to honour ancient wisdom while speaking gently and clearly to the modern world.The goal was to create an identity that felt luminous, spacious, and softly grounded, allowing Anabel’s teachings, presence, and lived experience to lead.
We developed a full brand identity, encompassing typography, palette, and visual language. An essence of calm, reverence, and timelessness, designed to gently hold depth. Every element was considered with intention, creating space for ritual, education, and embodiment to coexist harmoniously.
White Sun Studio became a vessel that supports consistency across platforms while remaining flexible enough to grow with Anabel’s evolving offerings, from the online studio to international retreats. The result is an identity that feels quietly powerful, deeply aligned, and true to the heart of a practice that extends far beyond the mat.
This project was a privilege to bring to life. An opportunity for shared vision shaped through trust, friendship, and a mutual respect for the wisdom being carried forward.
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