Latte Powders
2024
Designing the packaging for Mayde Tea’s newest latte powders — Maple Matcha and Cacao Collagen — was an exciting opportunity to explore something fresh while staying deeply connected to the brand’s timeless aesthetic.
This new range called for a visual identity that felt distinct from Mayde’s signature tea blends, yet still carried the brand’s refined, minimalist DNA. We introduced a new colour story to differentiate the lattes; soft, warm tones that evoke the richness of the ingredients while visually uniting the range as its own category.
The box design is sleek and elevated, with subtle nods to Mayde’s original packaging — a quiet evolution that speaks to the brand’s growth while honouring its essence. Every detail was considered to ensure the product feels as beautiful on the shelf as it does as part of a daily ritual.
This project was all about balance: familiar yet new, simple yet sophisticated, and we're so proud of how it came to life.
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